Qualitative Website Communications Research
- Website Usability Lab approach -- unrealistic.
- Alternative approaches offered:
- Telephone + remote desktop sharing allowing us to follow and ask our respondents about their “steps” through a site in “real time.”
- Retracings of think-out-loud protocols from their visit to a site give us in-depth understanding of their decisions to stay or bolt within the first critical (15-45) seconds of the visit to a site.
- Simple Message Board descriptions of their experiences following tasked visits to the researched sites.
Example of Qualitative Website Research
