Innovative Alternatives to Focus Groups and Surveys
- Grounded in 25 years of experience, ActionableCustomerInsights is offering innovative alternatives to (increasingly dated methodologies of) focus groups and surveys.
- One of the cornerstones for building better alternatives to focus groups and surveys is the methodology of Message Board Qualitative. By leveraging the unique strengths of this approach we can obtain benefits not available from other forms of qualitative research, including:
- Superior sampling – as compared with in-person qualitative – allowing representative regional, national or even international samples.
- Superior depth – far above and beyond the sound bites of traditional focus groups.
- Same day shopping and usage reporting – as opposed to the facility group respondents’ attempts to remember their shopping and usage experiences of several days or weeks ago.
- So, in addition to the traditional research services – such as “In-Person Qualitative” and surveys (that are often combined with new methodologies to produce best research solutions for our clients), we offer a number of new research applications – such as:
- Quant-Qual-Combos – using traditional (online) surveys as a starting point for “Qualitative Zoom-Ins” to produce qualitative understanding of the meanings of quantitative responses.
- Creative-Interaction-with-Customers – allowing development of new communication and product concepts in a “dialogue” between the “creative team” and target audience customers.
- Qualitative Website Research – focusing on communication, persuasiveness and the “selling power” of websites and other online marketing communications.
- B2B Qualitative – taking advantage of opportunities to conduct online in-depth questioning of respondents who would simply not participate in any other form (“one hour or more of pre-scheduled time”) of in-depth qualitative research.
- Salesforce and Distribution Qualitative – providing valuable insights not available from any other type of respondents.
- Online Ethnography – including:
- In-Store Online Ethnography – focusing on our respondents’ shopping experiences.
- In-Home Online Ethnography (Storage) – using digital pictures of and stories on how consumers store products in the researched category to generate unique insights about their shopping and usage routines.
- Home Online Ethnography (Usage) – applied, among other things, to identify consumers’ “pet peeves” in the researched category.
- Contact Us – All of the above new research applications are just examples of the solutions we developed in response to specific research problems of specific clients. – So, if you are looking for alternatives to doing yet another set of focus groups or surveys – please contact Andrey and we will work together to develop your best solutions for your specific research challenges.